Everyone probably has their own answer to fit this superlative, and it's no secret that there are a ton of reasons to keep blogging. The social part is wonderful—when it's not a time suck or a stalling tactic of course. I've met a few people who have changed my life, literally, by helping me polish my manuscript for Evangeline.
I also like being held accountable: like, Holy Frijoles, there are actually folk out there who might notice I haven't been blogging! And those same people keep me motivated to write new stuff.
But more than anything, it's helped me find my voice. Blogging might not actually count as "writing" (it definitely shouldn't be added to your daily word-count, cheaters! ;D ), but I think there comes a point after you get out those first few thousand or so rusty words where you realize that it's YOU shining through the lines of text. It's YOUR voice your friends and minions, er, I mean followers, are attracted to, as if you were James Earl Jones reading Lolita (You CAN'T tell me you wouldn't buy THAT audio book, can you?).
I know now when I'm writing something that sounds authentically like me—something someone else would want to read—and when I'm writing something that would make an instruction manual writer yawn. I like that I can do a quick read-through before I click "publish post", and spot repeated words I've repeated. ;) When I take the time, that is. And a simple study of recent posts can also help identify crutch words to look for in my manuscripts.
Best of all, I've decided that I like being me, the original, unique person I've always been, but have been too shy, or afraid no one out there will get me. Now I'm free to be me, to share my special brand of weird with my adoring minions. Come and get it while it's hot!
What's your favorite reason to keep blogging?